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Another 4 years…
Were your predictions about the election correct? It’s been a interesting last few weeks, with lots of examples of ‘We’ values popping up, notably: *** Defining yourself by declaring what you’re...
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Pendulum And Brand
Pendulum will be presented to a group of marketers at Harvard this weekend. It’s the debut there, I’m honored and very excited to be invited to present it. I’ve been asked to speak about Pendulum and...
View ArticleKyle Cease – Comedy Central’s #1 comedian 2009 – on Pendulum
Kyle Cease, voted #1 comedian on Comedy Central in 2009, talks about Pendulum and how he’s used it. Check out the video to hear what he has to say… The post Kyle Cease – Comedy Central’s #1...
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‘Me’ Cycle versus ‘We’ Cycle
Public opinion swings every 40 years between two polar opposites – like a Pendulum (hence the name of the book!). One of these 40 year periods is called a ‘We’ Cycle and the other 40 years is called a...
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Mindvalley Adopts ‘WE’ Cycle Values For Christmas
Innovative company Mindvalley is known for pioneering ‘WE’ Cycle values of community and relationships – in both their workplace AND with their customers. Here’s what they did this Christmas: Do you...
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What Happens When We Take A “Me” Cycle Too Far….
Check out this interesting image that’s been going viral on Facebook this week…. What makes it particularly intriguing is that all the “Me” values it portrays are those found only when we take the...
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The Community Can Power-Down Stress and Power-Up Marketing
By Daven Michaels At the tail end of the last “Me” Cycle, the Internet was that thing that people knew of but didn’t know how to take advantage of. More than a decade into our current “We” Cycle which,...
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The #1 Way Internet Marketers Waste Money
By Daven Michaels The way they waste money? By trying to do it all themselves. The Internet is an extraordinary tool for our current “We” Cycle, where community-mindedness and a sense of belonging, of...
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10 Things to Look for in an Outsourcing Company
By Daven Michaels The global community – a true product of both the Internet age and our current civic- or socially minded “We” Cycle – provides remarkably resources for doing business, virtually....
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Telemarketing Isn’t a Bad Word in Today’s Civic Society
By Daven Michaels We know that for many people telemarketers are the reason they don’t answer the phone. But telemarketing is worthwhile as a lead generator, and it’s a good business tool in the right...
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